About Kaftan Direct

Kaftan Direct is the brainchild of Hannah, a passionate entrepreneur who grew up surrounded by kaftans in her mother's shops. Raised in a family that owned and operated ethnic shops, Hannah developed a deep appreciation for the beauty of ethnic and boho fashion, particularly the allure of kaftans. Building upon her family's rich tradition, Hannah has embarked on her own journey to bring the enchantment of kaftans and ethnic clothing to a wider audience through Kaftan Direct.

Drawing from her upbringing, Hannah's love for ethnic and boho aesthetics is evident in every aspect of Kaftan Direct. Her firsthand exposure to the captivating allure of kaftans has fueled her desire to share their charm with others. With a deep understanding of the cultural significance and exquisite craftsmanship behind each kaftan, Hannah ensures that every garment offered by Kaftan Direct upholds the highest standard of quality and authenticity.

Hannah's passion for her craft is not limited to kaftans alone. Through Kaftan Direct, she has curated a thoughtfully selected collection of ethnic clothing, including ethnic home kaftans, kurtas, and boho-inspired attire. By combining traditional designs with her own contemporary vision, Hannah has created a diverse range of garments that celebrate cultural heritage while embracing modern fashion sensibilities.

Hannah infuses Kaftan Direct with a deep sense of pride and dedication. Her unwavering commitment to preserving and promoting ethnic and boho fashion is evident in every aspect of the brand. By offering a platform where individuals can discover and embrace the beauty of kaftans and other ethnic garments, Hannah continues the family tradition while making her mark in the fashion industry.


Through Kaftan Direct, Hannah invites you to embark on a journey of self-expression and cultural appreciation. With her family's legacy as her guiding light, Hannah's vision is to empower individuals to embrace their individuality and showcase their unique style through the enchanting allure of kaftans and ethnic clothing.